Led marketing strategy development for the launches of more than 10 different products across four departments

Managed ad campaigns across multiple platforms including Google Ads, Meta, LinkedIn, and Email

Responsible for copywriting for all social media posts and ads

Edited and designed monthly blogs for clarity and SEO

Successfully moved sales, customer service, and marketing teams to HubSpot CRM

Redesigned the company’s monthly marketing analytics report based on leadership feedback

Designed and implemented email marketing campaigns for 50 events around the world

Managed successful pay-per-click campaigns for events and fundraising initiatives

Transitioned company to HubSpot Marketing Hub

Facilitated chat rooms for multiple virtual conferences

Provided tech support for virtual conference social events

Managed pay-per-click campaign for multiple clients

Created ad copy for Google Ads, Meta Ads, email marketing, as well as physical media

Managed earned media campaigns including drafting and distributing press releases, pitching media, and setting up client interviews

Produced regular client analytics reports